What is Influencer Relations?
Influencer Relations is the long-term, strategic engagement of high-profile social media commentators with expertise relevant to your business. It is a new name for an old skill – engaging with high profile opinion leaders. Whereas that might have entailed local chambers of commerce, professors, and business associations beforehand, today influencer relations steps deeply into the world of social media.
By engaging strategically with high-profile online influencers, you can get your brand and your products in front of millions. If you are looking to engage influencers in B2B or corporate reputation programs, then follow the four-step white paper below called “Getting Started with Influencer Relations”
Getting Started with International Influencers (Key Opinion Leaders)
High-profile social media influencers have been helping consumer branded products for over a decade. Their sharing of photographs, videos, reviews, and articles have been seeding and building brands. From overnight sensations to long-term engagement programs, the branded products space has made Mommy bloggers celebrities and allowed celebrities to blog like Moms.
The industry is in a fast growth phase as companies move from a campaign approach to an “Always On” method of engaging influencers. AdWeek forecast 2017 revenue for the influence industry to be US$2 billion and predicts a market totaling US$20 billion by 2020.
It’s one thing to promote a new skin cream, but how does influencer relations change when addressing B2B businesses? What is the landscape of influencer relations at the corporate end? How can your company start working with and getting to know key opinion leaders for B2B – and even corporate
reputation?
Influencers, or Key Opinion Leaders, are present in every industry and across every specialized area of business, from cloud computing to aeronautics. They are professors and professionals who have built up loyal audiences by speaking to them about what they care about most – their areas of expertise. Many
of these influencers overlap with your business areas.
Download your free white paper detailing the four steps you can take to begin engaging with international influencers.
About Tantalus’ Influencer Relations Specialist Wylie Rogers.
Wylie Rogers has 20 years of experience in North America, Europe and Asia, having worked in politics, the media, business and management consulting.
Wylie was previously the head of public affairs for BASF in Asia Pacific, a US$ 10 billion business, overseeing 15 countries in the region while based in Hong Kong. He also headed ABB Group’s corporate communications team in Beijing, China, a US$ 2 billion business, and had roles ranging from spokesman to speechwriter and head of copy for the ABB Group in Zurich, Switzerland, a US$ 30 billion business. Before moving abroad, Wylie worked as a reporter and speechwriter in Canada.
Wylie attended INSEAD in France and Singapore for executive development and has a BA in English Literature with Honours. He did his post-graduate studies in journalism and has volunteered with the International Journalism Federation in Phnom Penh, Cambodia. As President of The Tantalus Group Wylie manages the global network of Tantalus management consultants.
Contact Tantalus to ascend faster with Influencer Relations for the 21st Century.
Put the talented team of Tantalus management consultants to work for you. Our unique networked structure provides our clients access to the latest strategies from around the world and the ability to leverage experience in wide-ranging industries and markets. Contact us for an introductory conversation.
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