Vanguards. Leaders. Innovators. Executives in your organizations are likely all these things. Except when it comes to leveraging social media. When it comes to executive social media, leaders are falling behind their staff and customers. As adoption rates for the general population continue to climb, 61% of executives are not on social media. “Fortune 500 chief executives aren’t the most social bunch.”. By Andrew Nusca, January 25, 2016
If you are looking to answer the question “Should my organizations use executive social media?” look at your objectives and consider the following questions. If you answer yes to 2 or more, you should develop your plan to bring your executives to social media.
Platforms like LinkedIn have emerged as go-to channels for news and insights from professionals in specific industries. Some of the benefits of executives using social media include:
Top tip: Make sure stakeholders in the organization know they can have a positive impact on the reach of a story by liking and sharing co-worker and executive content. It is valuable to make this behaviour part of company norms.
A common misconception is that if you aren’t tweeting, you aren’t on social media. In reality, as with any conversation, listening can be as valuable or more valuable than speaking. Monitoring and “listening” to social media in their spare time or when there is a crisis or opportunity is an excellent way for executives to quickly take the temperature around a certain issue.
Even those in the C-suite (CEO, CFO, etc.) need to employ all the best practices of social media to get noticed and be effective. Here are some pointers to get the most return for the time executives are spending on social media:
If speaking directly to stakeholders and customers isn’t a priority for your executives, there may be more to look at in your organizations than just social media. However, time constraints are the number one reason most executives aren’t active on social media so it is important to acknowledge that challenge and plan accordingly. Here are some tips to get get the best return for your time:
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Trevor is an expert in brand storytelling for a socially networked world. He has helped organizations including the Olympic Games, Boeing, and Port of Vancouver develop policies to adapt and thrive in the age of social media. An educator and motivator, Trevor supports the development of executives and organizations into effective digital communicators that benefit from stakeholder amplification.
Among management consultants Trevor is known to achieve tangible transformation. He has coached hundreds of businesses beyond theory toward behavioral change.
Trevor has been a journalist for the Canadian Broadcast Corporation (CBC) specializing in trend-spotting and pop-culture. He has a Bachelor of Commerce degree from the University of Calgary. He speaks English, French and Spanish and has worked in digital media in North America, Central American and Oceania.
Contact Trevor to discuss Executive Social Media opportunities.
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