Media Relations

Media Relations in the 21st Century

When the media spotlight shines and social media pounces, the stakes are high. The Tantalus Group’s expert media relations experts have prepared hundreds of global executives for a variety of media interview situations. We work closely with C-suite executives, corporate affairs and communications professionals, and high potential leaders.

Television interviews — whether in-studio or on-location — are high-pressure situations. Our trainers will help you to relax, display confidence and deliver killer sound bites in front of the camera.

Most stories in print will appear online, but not necessarily the other way around. Articles today require clarity and a concise story line or the reader will lose interest. We can help you deliver a crystal clear message even under a barrage of interview questions.

Social Media
Bloggers, vloggers and podcasters — these are the new influencers and they may offer a trusted channel to your audience. Yet these types of interviews can be unpredictable and tricky to navigate. We can help you stay on message even as you engage in a lively dialogue.

Beyond the interview, The Tantalus Group monitors and provides reports on trends, metrics, analytics and the changing face of sentiment. Information is power and we help our clients use data to prepare for the interview in advance and understand how media coverage impacts reputation.

Learn why preparing for video interviews is more important than ever

Download Tantalus’ tips for conducting media interviews effectively

Get these proven interview tactics to thrive under pressure.


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About Tantalus Media Relations Expert and Trainer Walter Jennings

Walter Jennings is a Senior Consultant with The Tantalus Group, and the firm’s leading expert on International Key Opinion Leaders and Influencer Relations for corporate reputation. He developed and led the program globally as Vice President, Global Corporate Communications at Huawei Technologies in Shenzhen, China.

Based in Hong Kong he is an American-Australian with 25+ years’ experience advising companies in China, Australia, and the United States.

Contact Walter at walter@thetantalusgroup.com to enquire about training and an estimate.


Contact Tantalus to ascend faster with Media Relations for the 21st Century.

Put the talented team of Tantalus management, communications and media relations consultants to work for you. Our unique networked structure provides our clients access to the latest strategies from around the world and the ability to leverage experience in wide-ranging industries and markets. Contact us for an introductory conversation.