Media Relations in the 21st Century
When the media spotlight shines and social media pounces, the stakes are high. The Tantalus Group’s expert media relations experts have prepared hundreds of global executives for a variety of media interview situations. We work closely with C-suite executives, corporate affairs and communications professionals, and high potential leaders.
Broadcast
Television interviews — whether in-studio or on-location — are high-pressure situations. Our trainers will help you to relax, display confidence and deliver killer sound bites in front of the camera.
Print/Online
Most stories in print will appear online, but not necessarily the other way around. Articles today require clarity and a concise story line or the reader will lose interest. We can help you deliver a crystal clear message even under a barrage of interview questions.
Social Media
Bloggers, vloggers and podcasters — these are the new influencers and they may offer a trusted channel to your audience. Yet these types of interviews can be unpredictable and tricky to navigate. We can help you stay on message even as you engage in a lively dialogue.
Analysis
Beyond the interview, The Tantalus Group monitors and provides reports on trends, metrics, analytics and the changing face of sentiment. Information is power and we help our clients use data to prepare for the interview in advance and understand how media coverage impacts reputation.
Learn why preparing for video interviews is more important than ever
Wylie Rogers | President | Vancouver, Canada
Wylie Rogers has 20 years of experience in North America, Europe, the Middle East and Asia, having worked in politics, the media, business and management consulting. Wylie was previously the head of public affairs for BASF in Asia Pacific, a US$ 10 billion business, overseeing 15 countries in the region while based in Hong Kong. He also headed ABB Group’s corporate communications team in Beijing, China, a US$ 2 billion business, and had roles ranging from spokesman to speechwriter and head of copy for the ABB Group in Zurich, Switzerland, a US$ 30 billion business. Before moving abroad, Wylie worked as a reporter and speechwriter in Canada. Wylie attended INSEAD in France and Singapore for executive development and has a BA in English Literature with Honours. He did his post-graduate studies in journalism and has volunteered with the International Journalism Federation in Phnom Penh, Cambodia. As President of The Tantalus Group Wylie manages the global network of Tantalus management consultants.
Read Wylie’s thoughts on management consulting.
Contact us to ascend faster with Media Relations for the 21st Century.
Put the talented team of Tantalus management, communications and media relations consultants to work for you. Our unique networked structure provides our clients access to the latest strategies from around the world and the ability to leverage experience in wide-ranging industries and markets.