The Tantalus Group is a global management consulting firm. Our team of experienced management consultants advise, support and train leaders. Meet Team Tantalus:
Wylie was previously the head of public affairs for BASF in Asia Pacific, a US$ 10 billion business, overseeing 15 countries in the region while based in Hong Kong. He also headed ABB Group’s corporate communications team in Beijing, China, a US$ 2 billion business, and had roles ranging from spokesman to speechwriter and head of copy for the ABB Group in Zurich, Switzerland, a US$ 30 billion business. Before moving abroad, Wylie worked as a reporter and speechwriter in Canada.
Wylie attended INSEAD in France and Singapore for executive development and has a BA in English Literature with Honours. He did his post-graduate studies in journalism and has volunteered with the International Journalism Federation in Phnom Penh, Cambodia. As President of The Tantalus Group Wylie manages the global network of Tantalus management consultants.
John Bailey has spent more than 25 years helping companies around the world to prepare for, and respond to, reputation challenges and crises. He is the author of the Best Practice Guidelines on Crisis Communication and Reputation Management in the Digital Age. He has been involved in the response to numerous crisis situations, including several airline accidents and the December 2004 Indian Ocean Tsunami. More recently, he was part of the team advising the senior management of Malaysia Airlines on their response to the disappearance of flight MH370, a crisis unprecedented in aviation history.
John offers an unrivalled breadth of international experience, having worked with more than 100 clients in over 50 countries, including in manufacturing, logistics, FMCG, financial services and international sports governance. Before he became an associate of the Tantalus Group, John built the largest independently-owned PR agency in Singapore, which was acquired by Ketchum.
John is a regular speaker at conferences around the world, and has been a guest lecturer at the Singapore Management University, National University of Singapore, the Singapore Institute of Management and the Singapore Aviation Academy.
Walter Jennings is a Senior Consultant with The Tantalus Group, and the firm’s leading expert on International Key Opinion Leaders and Influencer Relations for corporate reputation. He developed and led the program globally as Vice President, Global Corporate Communications at Huawei Technologies in Shenzhen, China.
Based in Hong Kong he is an American-Australian with 25+ years’ experience advising companies in China, Australia, and the United States.
Walter is a welcome addition to The Tantalus Group of management consultants. Watch for his insights on Key Opinion Leaders and Influencer Relations and Strategy in our Tantalus Alerts.
George Liu is an expert in brand positioning, strategy, activation and protection, as well as integrated marketing communications and crisis management, in the digital age. He has unique experience in voice of customer (VOC) management and social customer care.
George has worked as a journalist, with global agencies and multinational companies, as start-up and Asian companies. He has had broad exposure to the B2B, B2C, C2B and P2P environment and is a naturally curious, creative and entrepreneurial consultant. Cross-cultural or international opportunities, partnerships and business co-creation projects are particular areas of strength.
Before joining the Tantalus Group, George was the Chief Marketing Officer at Hong Kong Airlines, which he helped transform from a regional carrier to a budding global brand in just two years. Prior to that, George spent 12 years with the Boeing Company, helping the aviation giant crack the China market, as well as its airline customers expand globally.
Charlotte Stichter is a strategic thought leader with a creative mind and track record of putting ideas into practice while assessing the results. Charlotte quickly develops a deep understanding of behaviors, translates priorities of business and integrates organizational values and strategies to meet the client’s needs.
With a background in counseling and sport psychology, Charlotte has been recognized as an executive coach within many fast paced global organizations as a dynamic and a go-to person for personal development, team management and identifying how to best integrate generations within the organization.
Charlotte is an avid equestrian, born and raised in Sweden. She has a global mindset and deep understanding of culture and people which she successfully partner with relevant functions to develop and execute people strategies.
John Doorley, a leading authority and academic in the field of corporate communications and public relations, is top among Tantalus management consultants in the area of reputation management.
A long-time Merck & Co. executive and New York University professor, he is the co-author, with Helio Fred Garcia, of Reputation Management: The Key To Successful Public Relations and Corporate Communication. In 2012, John and Fraser Seitel’s new book, Rethinking Reputation, was published in hardcover by St. Martin’s Press/Palgrave Macmillan
He holds a B.S. degree in biology from St. Vincent College and an M.A. in journalism from NYU.
As one of Tantalus’ most senior management consultants, Bert has more than 25 years of hands-on and leadership experience. He is the former Vice-President of Communications for Royal Dutch Shell, leading strategy development and reputation plan implementation with a clear focus to build business value.
Bert has extensive experience in change management, including business needs, organizational design, leadership culture, staff competencies, efficient work processes, team behaviors as well as managing the transition.
He’s also a trusted advisor of senior management in a range of companies.
Martin Hirsch is a seasoned corporate communications professional with 35 years’ experience at Roche, the global healthcare giant. Working at both the U.S. and European headquarters, he was counselor and speechwriter for chairmen and CEOs, and led a team responsible for elevating writing and strategic communications skills among staff around the world.
While at Roche, he also project-managed the highly regarded book, “Good Chemistry: The Life and Legacy of Valium Inventor Leo Sternbach,” published by McGraw Hill. Before Roche, he worked in news and feature writing, as well as in financial publishing.
Today he specializes in content strategy and storytelling, both as a practitioner and trainer. He earned his bachelor’s degree in communications and his master’s in journalism from Temple University in Philadelphia, and won the 2018 American Society of Journalists and Authors Writing Award for Best Personal Story Blog. He is a faculty adviser at New York University.
Darby is an Asia-based strategic communication consultant with more than 20 years’ experience working with multinationals in global markets.
Throughout his career, he has kept pace with technology and the rapidly transforming media environment to help fast-growing companies and forward-thinking executives stand out and gain competitive advantage.
Prior to joining The Tantalus Group, he has held senior positions at global public relations agencies in China and Hong Kong and in-house with Australian telco Telstra. He began his career as a journalist in Taiwan and is proficient in Mandarin Chinese.
Chris is an expert in change communication in large organizations, helping to build the strategy, and working with diverse groups to roll it out to employees.Chris has worked with CCOs in 150 large companies and has experience in reputation-building, project management, coaching and facilitating learning sessions.
He started in broadcast journalism where he covered events in Latin America for NBC News, based in Mexico and later in Europe and the Middle East for Sky News, based in London.
Chris has an MBA from London Business School and an M.A. in Spanish and Russian from the University of Edinburgh. Speaks English and Spanish.
Nermeen Negm is a senior marketing and communications professional with over 16 years of experience in the Middle East and North Africa. Having worked in shopping mall development, luxury fashion retail, advertising and the telecommunication industries, she developed a passion for conceptualizing and executing marketing campaigns that build memorable brands.
Nermeen has extensive experience in organizing events for high level government officials across the region to enhance corporate positioning through media relationship management. This included developing strategic communications plans, story ideas, press materials, corporate messaging and positioning statements and support executive visibility opportunities.
She has a demonstrated talent and passion for participating in and conducting corporate initiatives in CSR and leadership development and is a certified facilitator in how to shape corporate culture.
She speaks English and Arabic and has basic proficiency in Russian.
Trevor is an expert in brand storytelling for a socially networked world. He has helped organizations including the Olympic Games and Port of Vancouver develop policies to adapt and thrive in the era of social media.
An educator and motivator, Trevor expedites the evolution of executives and organizations into effective digital communicators that benefit from stakeholder amplification. With a palpable flare for creativity and innovation he is a pioneer in the field of Socialgenics – creating experiences and content that prompt social sharing.
Trevor has been a journalist for the Canadian Broadcast Corporation (CBC) specializing in trend-spotting and pop-culture. He has a Bachelor of Commerce degree from the University of Calgary. He speaks English, French and Spanish and has worked in digital media in North America, Central American, Asia and Australia.
To be considered a “voice of reason” in the midst of a problem, or a crisis, has allowed Mark Hooper to participate in resolving difficult reputational challenges. Building a strong complement of skills is only as good as having the tool that is foundational to strategic counsel: common sense. For more than 30 years, Mark has developed a diplomat’s ability to manage events and to get desired outcomes. This is his definition of tact and diplomacy: “The ability to assert your ideas or opinions, knowing what to say and how to say it without damaging relationships. Tact is the art of making a point without making an enemy.”
Mark has employed these skills while building a long and successful career at The Boeing Company. At Boeing, Mark led a team of 120 Marketing and Communication professionals responsible for media relations, crisis communications, executive communications, labor communications, employee engagement, and airline promotion and brand marketing. He has also advised other global corporations and has leveraged his radio and television experience to provide unique corporate opportunities to connect with audiences. Mark Holds a B.A. degree in Communications and an M.A. in International Politics from Washington State University.
Sarah Smallhorn Guppy is senior corporate affairs professional with 20+ years’ experience in Australia, Asia Pacific, the UK and Europe with deep expertise in the resources, transport and IT&T sectors. As trusted, strategic counsel on reputation management, Sarah has worked in senior roles with IBM, Royal Dutch Shell and BHP.
As a skilled storyteller and strategic thinker, Sarah has specialist experience in strategy, issues management, financial and corporate communications, change communication and stakeholder engagement. She holds a Bachelor’s Degree in Arts majoring in political science and journalism and is passionate about coaching and mentoring.
Katarina is an expert in customer experience, as well as digital communications and marketing.
She started her career in Switzerland and worked for ABB and Chrysler before opening her own import business in Switzerland and Austria.
She has consulted for Widespace, a disruptive startup within the mobile advertising space that is part of Deloitte’s fast 50. She has worked on processes to optimize and understand the importance of placing ads based on unique algorithms with the goal to generate the most attention and drive engagement. Katarina also built Roland Berger Strategy Consultants’ marketing processes and executed marketing campaigns with the goal to position the company as a thought leader in Switzerland.
Katarina has a Master of Arts degree in Economics and Communications from the University of Fribourg. She also has experience in coaching, web technologies and gamification. She speaks German, English and Swedish.
Adam is an experienced sales leader at the enterprise level. He specializes in direct sales of cloud-based, SaaS and HCM Solutions Sales and account management. He regularly coaches and trains mid-level sales leaders around the world.
Specialties: Leadership, Hunting/Prospecting, Rainmaker, Challenger, Closer, Deal-Maker, Solution-Selling, Boardroom Presence, Team-Building, Employee engagement, Government Contracts, Branding, Presentations and Communications, Leveraging Social Media to maximize exposure and Public Speaking.
Adam helps companies improve execution, increase engagement and drive performance leading to superior business results through a collaborative approach and performance management.
After 11 years living and working in Europe Shayna returned to Vancouver to carry on her international career while having some local impact back in her hometown. Shayna has previously worked with Shell and in a leadership role within the City of Vancouver. She has a passion for education and leadership development. In her spare time, Shayna has helped the THNK School of Creative Leadership establish a campus in Vancouver, and is working with the League of Intrapreneurs to encourage cross-sector, mid-career learning experiences and networks.
Shayna’s specialties include: Communications Planning, Brand Management, Crisis Communications, Stakeholder Engagement, Reputation Research, Collaborative Dialogue, Change Management, Internal Communications, Writing and Editing, Design Thinking and Facilitation.
David has worked in business, politics and communications for over 20 years.
He is an expert communicator, with deep understanding for how people think and want to be engaged, whether they are someone working a shift on the production line, an opinionated politician, or a sceptical journalist.
For the last 10 years he has worked in a number of senior Corporate Affairs roles for Mondelez International, owner of some of the world’s most famous brands including Cadbury and Oreo. During this time, he has managed numerous issues and unique situations during a period of constant business change, in a highly disrupted industry, and as the force of social media has exploded.
David has advised at CEO and Board level during times of intense external pressure including having been at the sharp end of a hostile takeover. Throughout this time he has created enduring strategies and plans to help the company and its brands navigate these rapidly changing times.
Hanadi El Sayyed has over 15 years’ experience in the Human Resources industry and looks to broaden executive mindset to rethink how to better design and deliver employee services that exceed the expectations of the workforce and the needs of the business. She is dedicated to raising the potential of HR leadership in MENA region as they strive to innovate their organization’s digital workforce experience.
She served as the Head of Human Capital at Majid Al Futtaim Holding, where she was responsible for the delivery of the Company’s human capital groundbreaking vision and strategy at the Holding company. Hanadi took on the role following a fulfilling HR leadership career journey with Majid Al Futtaim where she drove strategies and ensured the realization of organizational people vision through the implementation of future driven, fit for purpose HR practices.
Hanadi graduated from the American University of Beirut with two Bachelor of Science Degrees and completed her Masters’ Degree in Development from the University of London. She carries certificates in strategic HR management, design thinking, and people leadership from world-class academic institutions. Hanadi writes about the future of work, digital transformation of HR, and employee experience. She is a contributing writer with various international digital HR editorials such as TLNT and myHRfuture.
Understanding people, organizations and societies, and grasping the nature of their challenges requires a deep understanding of social, political and economic dynamics of these places. For 18 years Hamida has lived and worked in the diverse cultures of the Middle East, South Asia, Europe and North America, delivering complex and sensitive projects for world-class organizations including GSM Project, The Daily Telegraph and The Guardian.
As a journalist, author, and exhibitions curator she has worked with a wide range of stakeholders from royal courts to government departments, from international organizations to non-profits groups and universities.
Hamida has a Bachelor of Arts degree from Ryerson University. A native Canadian, she is a fluent Dari speaker. She is author of a well-reviewed non-fiction book on Afghanistan ‘The Sleeping Buddha.’
Elena Yakunina is a successful communications and public relations professional with over 15 years’ experience in multinational environment.
Elena led communication functions in such companies like Ehrmann AG, Nestlé and GlaxoSmithKline in Russia and Eurasia. Currently she lives in Dubai and work as a strategic communications consultant for a number of organizations and individuals, both in GCC and in Russia, and as a trainer for International School of Communications.
Elena holds two Master’s degrees in Economics and Management from the Moscow Academy of Finance and Law (Russia) and in Journalism from the Lomonosov Moscow State University (Russia). She also studied leadership in London Business School (UK). Elena speaks Russian, English and has basic proficiency in French.
Elena is a member of World Communication Forum Association (Davos, Switzerland).
Larry Lalonde brings an in-the-field perspective to creating communications and stakeholder solutions that guide companies through complex social, regulatory, environmental and political challenges.
Having led communications and stakeholder relations for Shell’s Upstream (Onshore and Offshore), Midstream, Downstream and Commercial Projects divisions, AltaGas’ Gas, Power and Utilities businesses, and others, Larry has significant on-the-ground reputation management consulting experience building trust and brand support for organizations facing issues and situations with various stakeholders in urban and remote locations throughout North America.
With substantial personal experience as a spokesperson for several organizations on a range of scenarios, Larry has deep first-hand understanding on how to manage media engagements and effectively prepare executives, subject matter technical experts and others for all types of media and stakeholder interactions.
Samantha Simunyu is a marketing and communications professional who is obsessed with the customer, telling purpose-driven stories, and human-centered brand experiences. After four years in marketing communications roles, Samantha has both traditional and digital experience. With a Master of Science in Management, she has an understanding of the relationship between communications strategy and overall business strategy.
Samantha’s articles have been featured in She Leads Africa and Blavity Inc. She has been selected to speak on digital marketing at conferences, and has provided pro-bono marketing consulting to nonprofits. In addition to her communications and marketing experience, Samantha is a freelance photographer.
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