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The power of clear, simple language
by David Woodruff
Storytelling Expert
Writing effectively isn't black magic, it's a skill that can be learned and it's a crucial skill if you want to break through the noise and reap the benefits that come from Clear engaging Communications.
The power of clear, simple language
Content and storytelling expert David Woodruff explains why important communications from many organizations are often dead on arrival.

David Woodruff
Basel
Switzerland
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David Woodruff
David has nearly four decades of experience in senior communications and media roles in the United States and Europe. He has been a trusted advisor to leaders in several multinational organizations and harnessed powerful storytelling to build reputation, shape public opinion and motivate people. David had communications leadership roles at Royal Dutch Shell, Novartis and the Organization for Co-operation and Economic Development. He is an experienced speechwriter and multimedia storyteller, and recently completed a multi-year project to create a life sciences museum in Basel, Switzerland. He is also an experienced communications skills trainer, coach and mentor. David began his career as a journalist and was a staff correspondent for BusinessWeek magazine and the Wall Street Journal. He was also a senior editor of the McKinsey Quarterly management magazine. David enjoys cycling, hiking and skiing and is an enthusiastic amateur photographer. He speaks English, German and French and lives near Basel with his wife and two teenage children.






















