The Reputation Academy

Why is The Reputation Academy necessary?

In today’s society, open and constructive relationships with employees and key external stakeholder groups are of great importance for any organization; business, government or non-profit. Relationships form the basis for trust and build external support and preference.

Professional reputation management enables a company to perform better in its business and societal landscape. A strong reputation is a valuable differentiator. It enables a company to have a preference over other organisations for attracting new business, recruiting the best talent, retaining current employees, but also organizing events and campaigns that are well received.

Rigorous reputation management rests on the challenge of defining a company’s and sector’s societal context and cultural dynamics, thoroughly mapping and analyzing stakeholder concerns with a view to developing a sound strategic plan and assuring its implementation. Enter The Reputation Academy.

What is The Reputation Academy?

The Reputation Academy is an initiative created by three experienced international communications experts and strategists; The aim of TRA is to help senior communications leaders and leaders in the organizations where they work build best management practices in communications, in terms of culture, structure and processes.

TRA will take participants beyond the learning found in many essential skills training programs, into how to plan, structure and operate communications as a key organizational unit.

How will you learn?

Learning at The Reputation Academy is based on a mixture of insight presentations, group work, individual assignments and discussion. Participants will leave with both strategies and concrete guidance in reputation management that they can apply in their daily work.

TRA offers courses at three levels – basic, advanced and master-class. The courses can be tailored for individual companies or groups.

Contact Wylie Rogers at The Reputation Academy to access the training needed to plan and operate your communications division in a way that supports a strong reputation. 

Wylie Rogers has 20 years of experience in North America, Europe and Asia, having worked in politics, the media, business and management consulting.

Wylie was previously the head of public affairs for BASF in Asia Pacific, a US$ 10 billion business, overseeing 15 countries in the region while based in Hong Kong. He also headed ABB Group’s corporate communications team in Beijing, China, a US$ 2 billion business, and had roles ranging from spokesman to speechwriter and head of copy for the ABB Group in Zurich, Switzerland, a US$ 30 billion business. Before moving abroad, Wylie worked as a reporter and speechwriter in Canada.

Wylie attended INSEAD in France and Singapore for executive development and has a BA in English Literature with Honours. He did his post-graduate studies in journalism and has volunteered with the International Journalism Federation in Phnom Penh, Cambodia. As President of The Tantalus Group Wylie manages the global network of Tantalus management consultants.