London calling
Shortly after landing at London's Heathrow airport on a Monday at noon, I jump on the express train to Paddington station, then head underground to Bond Street and arrive at…
The Singapore Swing
No sooner had I landed in Singapore and I was through the world's best airport, Changi, and in a new Mercedes Benz taxi to my hotel near City Hall. After…
Doing the Hong Kong Hustle
My colleague and I recently spent a few jam-packed days in Hong Kong on business. The former British colony in Southeastern China is famous for many things - from high speed trains, street…
The mission of corporate communications
Corporate communications, public relations or public affairs is based on the understanding that people abhor the unknown – and, conversely, that familiarity breeds not contempt but favorability.
Writing and Editing
It’s important to first know your audience. Start with the basic understanding that various stakeholders have different expectations. It’s our role to anticipate, manage and meet those expectations.
What is reputation?
The Tantalus Group works from the premise that business leaders should use communications as a strategic tool, to drive the success of the company and reap the recognition it needs for the business to continue to grow.
Strategy and counsel
The objectives of all corporate communications are to enhance and protect the company image as a corporate asset by making audiences informed and supportive of company goals and actions.
Search engine optimization (SEO) for press releases
Identify the core keywords/phrases of your chosen topic. You do this by using the Google Keyword Selector Tool to identify the top search keywords globally for your chosen topic.