The power of clear, simple language
Tantalus communications expert David Woodruff explains the real costs of using unclear language. David has nearly four decades of experience in senior communications and media roles in the United States…
新冠病毒让我们认识到危机预案的必要性
新型冠状病毒（2019-nCoV）在全球范围大肆传播，给各国政府和企业上了一节危机管理的实战课，让所有人都意识到，当企业正常生产经营被迫中断时危机预案的必要性，同时也印证了在危机应对中有效沟通的重要性。当企业不能在危机发生的第一时间及时作出有效的回应，该企业及其领导人都将受到严重影响。
Crisis Communications: Coronavirus crisis provides another lesson on the importance of being prepared
John Bailey, 26 Feb 2020
The responses of Governments and businesses to the global spread of the novel coronavirus (covid-19) have offered an object lesson in the importance of planning to deal with major business interruptions. They have also demonstrated the importance of effective communication in a crisis – and how badly organisations and their leaders can be damaged by a failure to respond effectively.