Tenured associate professor of communications management in the Department of Communication Studies & Media Arts at McMaster University. I work at the intersection of data science, artificial intelligence, communications, management, marketing, politics and culture. My work is informed by behavioural and cognitive science. In my research, I develop communications metrics and experiment with natural language processing applied to strategic communications and marketing research. I also work a lot in artificial intelligence. I am a huge optimist about professional communications and marketing. I am a strong believer that we must adapt to new technologies and learn to use data. Our society is changing, which means professional communication must change and adapt to new realities. That means building relationships, brand, image and trust at scale, using data-driven strategy and new technologies such as data science, artificial intelligence and augmented reality. I view public relations as a powerful force in business, government and culture. I think we are at our best when we serve our clients and the public interest.
