Employ Influencer Relations Consulting to Ascend Faster and Stay at the Top
The field of influencer marketing is burgeoning. Instagram stars promote consumer products and are paid hundreds of thousands of dollars. Yet away from the celebrity is the growing field of influencer relations. This lesser-known approach looks at building long-term relationships with experts in their business domain – from shipping to software, aviation to artificial intelligence. Get the edge by securing Influencer Relations Consulting from The Tantalus Group.
Thanks to everyone that attended the webinar and participated in the conversation.
For a replay, or if you were not able to attend here is the full 40 minute recording of
Tapping Influencer Relations For Corporate Reputation with Tantlalus Alumnus Walter Jennings.
Influencer relations are becoming an essential strategy for modern communicators and reputation managers. Do you have a program in place?
Tantalus’ influencer relations expert Wylie Rogers has developed implemented multiple programs for a major global aerospace company and can be your guide. Contact Wylie to bring your program to life.
The steps we recommend to move forward are:
- Determine program goals, measurement, co-dependencies, opportunities, risks
- Look at existing & new “high value” candidates – Subject matter experts with a geographic focus
- Assess and select candidates by listening (online) to understand style, expertise, opinion
- Start a Conversation and Build a Community – Aim for 10-12 high quality relationships
Contact Tantalus to ascend faster with Influencer Relations for the 21st Century.
Put the talented team of Tantalus management consultants to work for you. Our unique networked structure provides our clients access to the latest strategies from around the world and the ability to leverage experience in wide-ranging industries and markets. Contact us for an introductory conversation.
About Tantalus’ Influencer Relations Specialist Wylie Rogers.
Wylie Rogers has 20 years of experience in North America, Europe, the Middle East and Asia, having worked in politics, the media, business and management consulting. Wylie was previously the head of public affairs for BASF in Asia Pacific, a US$ 10 billion business, overseeing 15 countries in the region while based in Hong Kong. He also headed ABB Group’s corporate communications team in Beijing, China, a US$ 2 billion business, and had roles ranging from spokesman to speechwriter and head of copy for the ABB Group in Zurich, Switzerland, a US$ 30 billion business. Before moving abroad, Wylie worked as a reporter and speechwriter in Canada. Wylie attended INSEAD in France and Singapore for executive development and has a BA in English Literature with Honours. He did his post-graduate studies in journalism and has volunteered with the International Journalism Federation in Phnom Penh, Cambodia. As President of The Tantalus Group Wylie manages the global network of Tantalus management consultants.