How the Event Industry Can Bounce Back
26 million people have direct or indirect jobs in the event industry 1.5 billion people worldwide participate in business events annually $2.5 trillion is in direct and indirect spending as a result of business events It is safe to say…
Digital Communication Strategy – Using Video
What to consider when using video as part of your digital communication strategy Is your business part of the 81% of all businesses that use video as a communications tool? (Hubspot). More than ever, preference for the written word is…
Reopening Economies Amidst Covid19 and The 10 Precepts of Reputation
© Light Art by Gerry Hofstetter / Foto Michael Portmann What a difference a month makes. When I last wrote, we were entering uncharted waters with lockdowns and shelter-in-place orders around the world. Today, many countries are reopening their economies…
Crisis Communications: Coronavirus crisis provides another lesson on the importance of being prepared
John Bailey, 26 Feb 2020 The responses of Governments and businesses to the global spread of the novel coronavirus (covid-19) have offered an object lesson in the importance of planning to deal with major business interruptions. They have also demonstrated…
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