Influencer Relations Webinar

Understand Influencer Relations to Ascend Faster and Stay at the Top

The field of influencer marketing is burgeoning. Instagram stars promote consumer products and are paid hundreds of thousands of dollars. Yet away from the celebrity is the growing field of influencer relations. This lesser-known approach looks at building long-term relationships with experts in their business domain – from shipping to software, aviation to artificial intelligence. Get the edge by attending this webinar to learn influencer relations essentials from a global expert.

Thanks to everyone that attended the webinar and participated in the conversation.
For a replay, or if you were not able to attend here is the full 40 minute recording of
Tapping Influencer Relations For Corporate Reputation with Walter Jennings.

Influencer relations are becoming an essential strategy for modern communicators and reputation managers. Do you have a program in place?

Tantalus’ influencer relations expert Walter Jennings has developed programs for Huawei and can be your guide.
Contact Walter to bring your program to life.

The steps we recommend to move forward are:

  1. Determine program goals, measurement, co-dependencies, opportunities, risks
  2. Look at existing & new “high value” candidates – Subject matter experts with a geographic focus
  3. Assess and select candidates by listening (online) to understand style, expertise, opinion
  4. Start a Conversation and Build a Community – Aim for 10-12 high quality relationships

Four Steps for Engaging International Influencers


Connect with the right people, the right way.

Ascend faster. Learn the process behind successful influencer relations from a leader in the field, Tantalus Senior Consultant Walter Jennings.

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About Tantalus’ Influencer Relations Specialist Walter Jennings.

Influencer Relations Expert Walter JenningsWalter Jennings is a Senior Consultant with The Tantalus Group, and the firm’s leading expert on International Key Opinion Leaders and Influencer Relations for corporate reputation. He developed and led the program globally as Vice President, Global Corporate Communications at Huawei Technologies in Shenzhen, China.

Based in Hong Kong, he is an American-Australian with 25+ years’ experience advising companies in China, Australia, and the United States.





Contact Tantalus to ascend faster with Influencer Relations for the 21st Century.

Put the talented team of Tantalus management consultants to work for you. Our unique networked structure provides our clients access to the latest strategies from around the world and the ability to leverage experience in wide-ranging industries and markets. Contact us for an introductory conversation.