Tantalus senior consultant Serge Giacomo shares expertise and learnings on cross-cultural communications acquired while working in some of the world’s largest companies like Shell, GE and Vale around the globe. Reach out if you’d like a conversation with Serge.
Bridging Generations and Cultures
Transcript: In our ever more diverse, interconnected and changing world, mastering brand management and cross-cultural, cross-generational communications is vital for global organizations to thrive in business, as well as to attract and retain talent. Effective brand management is essential. It’s not just about a global presence; it’s about resonating with diverse cultures and age groups, creating a universally appealing identity.
Cross-Cultural Communications: A Business Imperative
In a global business landscape in which even the most local companies and brands actually rely on some sort of international partnerships to foster their growth, cross-cultural communication is more than key. Understanding, respecting and adapting one’s narrative to cultural differences is crucial for building strong international relationships with customers, vendors, partners, employees, regulators and all other key stakeholders an organization may have.
Embracing Intergenerational Communication
Intergenerational communication is equally important. According to recent data, if 82% of employees of global organizations prioritize benefits like flexibility and career development opportunities, specific benefits vary by generation, with 63% of Gen Z employees valuing the offer of mental healthcare highly, while more than half of the older employees prioritize the offer of retirement plans, for example.
Understanding how to bridge the gap between age-different populations while learning from each other’s ideas, experiences and perspectives can be a game-changer.
Training and Ad-Hoc Program Development
I have lived, worked and managed diverse teams in several countries in North and South America, Europe and the Middle East. I speak English, French, Portuguese, Spanish and Italian. As a member of the Tantalus team, I use my international experience and knowledge to offer specialized services for companies around the world in Brand Strategy, Cross-Cultural,
and Intergenerational Communications.
These include employee training to enhance cross-cultural communication and bridge generational gaps within the workplace, adapting company strategies to align with local
cultures and languages, and developing employee engagement and diversity programs.
Additionally, I offer personal coaching for senior executives on cross-cultural and intergenerational leadership, and tailor these services to meet the specific needs of each organization, ensuring their relevance and effectiveness.
Arrange an introductory chat with Tantalus about our cross-cultural communications and intergenerational communications programs for your executives, coms or marketing teams.
Serge Giacomo| Senior Consultant | Paris, France
Serge Giacomo is a renowned figure in international Corporate Communications, Brand Management, and CSR with a focus on Diversity & Inclusiveness, with a career spanning over three decades. His professional journey includes significant roles and contributions in global brand management and CSR. Throughout his career, Serge has held prominent positions in various multinational corporations such as ADNOC in Abu Dhabi, WPO Group in Paris, GE Latin America in São Paulo, Vale S.A. in Rio de Janeiro, and Shell International in Paris and The Hague. He has also worked as a senior consultant for international offices of Edelman PR Worldwide and Burson-Marsteller (now BCW). Born in São Paulo, Serge holds dual citizenship from France and Brazil and is fluent in several languages. He holds degrees in French Language and Literature from the University of Paris-Sorbonne and in Social Communications/Public Relations from the University of São Paulo. Further enhancing his expertise, he is an alumnus of senior executive programs at IMD in Switzerland and the MIT Sloan School of Management in the USA.
The Tantalus Group is a global firm that specializes in management consulting services. We advise leaders on business opportunities and threats, from strategy, marketing, communications, organization and digital, to business transformation, change management, sustainability and mergers and acquisitions. Our management consulting services cut across all sectors and geographies.
We have a team of strategy and management consultants in Asia, Europe and North America and draw on decades of practical experience advising CEOs, CFOs, CCOs and executive committees. We also work closely with teams within companies, to deliver management consulting services to tailored to the unique demands of working in a fast-paced, changing global environment.
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