Content expert and media trainer Kevin Hasler explains why in the 24 hour news cycle and always on social media, what you say as an organization has never been more important. Get it right and your reputation/share price and value can soar. Get it wrong and your reputation can collapse and you can go out of business. It’s why good media training has never been so important.
Today, surveys repeatedly show that people will engage with organizations they perceive to be both authentic and trustworthy. Both from the Government or the private sector.
Authenticity starts at the top – but it must cascade down throughout the organization. And that is where media training comes into its own. It empowers individuals and gives them the confidence to tell their organization’s story to multiple stakeholders – starting with the media.
The Media Can Be Voracious – Don’t Feed It
We know the media can be ruthless at times. Make one mistake and the world will know. That is why it is vital to understand them. How they operate and to work with them to help your organization engage with stakeholders.
Training enhances the impact of confident leaders to exude greater trust and authority. Creating a stronger and more resilient reputation for their organization.
Learn how media training builds your confidence and competence.
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So Who Benefits From Media Training?
Well trained people are vital to your organization. It helps in the good times – and the bad times. It can help launch new products and initiatives with passion. Or deliver, clear and controlled messaging to recover damaged reputation and trust following a crisis situation.
And training must provide the confidence and clarity to engage with every stakeholder – not only the media.
How Can we Help?
Media training is always tailored to individual needs. It can be 1-1 sessions preparing executives to face the likes of CNN or the BBC. Or with groups – helping them to tell their organization’s story at trade shows or events. Giving younger staff the confidence and skills for smarter peer to peer engagement.
Ultimately our goal is to help you to convince stakeholders – via the media and directly – to trust the authenticity of your brand and believe in your story.
If you would like to learn more how you can improve the way your teams communicate, please contact the Tantalus Group. Contact Kevin at kevin@thetantalusgroup.com
Speak to Tantalus about arrange an introductory chat with Tantalus about our well reviewed writing program for your executives, coms or marketing teams.
Kevin Hasler| Senior Consultant | United Kingdom
Kevin Hasler is a highly experienced communications consultant with 25 years-experience of living and working in international markets in the Middle East and Europe. A former newspaper journalist in his native UK, he has since managed PR businesses in seven countries including running the largest PR agency in Hungary and businesses in Dubai, Kuwait, Bahrain, Saudi Arabia, Serbia and the Sultanate of Oman.
A media training and media engagement specialist, he has delivered training to C-suite executives and Government Ministers in Saudi Arabia, the UAE, Kuwait, Serbia and Slovenia among others. His client experience includes delivering senior advisory support for leading global companies across sectors that includes aviation, banking, healthcare, manufacturing, tourism, the first ever Papal visit to the Gulf Region and the Annual Meetings of the IMF and World Bank.
A lifelong love of training extends to team and in-house development and University lectures and he is also a highly experienced event moderator and host. He has interviewed global authors on stage at the Emirates Airline Festival of Literature for the past six years, hosted global virtual boardrooms and moderated live events at EXPO 2020 for the Italian Government.
The Tantalus Group is a global firm that specializes in management consulting services. We advise leaders on business opportunities and threats, from strategy, marketing, communications, organization and digital, to business transformation, change management, sustainability and mergers and acquisitions. Our management consulting services cut across all sectors and geographies.
We have a team of strategy and management consultants in Asia, Europe and North America and draw on decades of practical experience advising CEOs, CFOs, CCOs and executive committees. We also work closely with teams within companies, to deliver management consulting services to tailored to the unique demands of working in a fast-paced, changing global environment.
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