Strategy and counsel

The objectives of all corporate communications are:

• To enhance and protect the company image as a corporate asset by making audiences informed and supportive of company goals and actions
• To motivate key internal and external audiences to beliefs, actions and behaviors which help make company goals a reality

We help companies align their communications resources with business needs:

• Conceptual and strategic direction: determine a set of priority communications actions in support of business needs
• Counseling: provide input to management on the communications aspects of company decisions. The corporate, political and regulatory spheres are converging and demands on corporations are increasingly political, moral and ethical
• Execution: deploy communications tools such as social media, publications (including electronic outlets – Intranet and Internet), videos, speeches, issues management activities, community relations strategies, image advertising and other Corporate Identity activities; develop internal communications material for employees; Media Relations and input for Investor Relations
• Coordination: ensure on an ongoing basis that information is made available to other communications functions within the company so that communications with all audiences can be consistent
• Assessment: regularly measure progress against specific goals relating to the reputation of the company and to the beliefs, actions or behaviors of key audiences

For more information or to get help with your writing or editing project, please contact: info@thetantalusgroup.com or call +1 604 551 3849.